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Senior Executive (SEO)

Organic Search – Create and execute SEO strategies for all digital products including websites and applications. Improve ranking of websites in search for important keywords. Increase traffic from organic search to websites.

Google News – Make sure abp live articles and videos are showing up in Google News. Improve rankings of abp live articles in Google News. Increase traffic from Google News to the websites. Make sure abplive articles appear on top for all latest breaking news keywords

SEM – Develop startegy and manage paid campaigns on search.

Optimize paid campaigns to create an efficient user acquistion strategy for websites.

Analytics – Report, analyze and give insights on the data available using various analytics tools.

Content and Product Optimization – Work closely on a real time basis with the team to recommend improvements in conetnt and product. Improve discoverablity of the content on Internet; including but not limited to Search and Social media

Develop new User Acquistion strategies for digital products for Search, Social, User Engagement Platforms, Display Advertising etc.

Your Checklist

2-3 years of working experience on a news Site

Please note applications for other functional areas will not be reviewed for this role and other position. While applying it is mandatory to include your resume.